Commercial Head of Safilo's Central Eastern Europe Division καθώς και μέλος της Παγκόσμιας ηγετικής ομάδας Ομίλου Safilo.

Αυτή η τελευταία γεωγραφική επέκταση αποτελεί μέρος του στρατηγικού σχεδίου 2020 της Safilo που ανακοίνωσε νωρίτερα αυτό το έτος. Είναι ένα περαιτέρω βήμα προς την εξισορρόπηση με γεωγραφική εστίαση.

"Η Τουρκία αποτελεί ένα μοναδικό και ταχεία ανάπτυξη ευκαιρία για μας, όπου μπορούμε να προσφέρουμε συνολικά το εμπορικό σήμα της Safilo και να οικοδομήσουμε εξαιρετικές σχέσεις εμπιστοσύνης τόσο με τα καταστήματα όσο και με τους καταναλωτές" λέει ο Henri Blomqvist, Γενικός Εμπορικός Διευθυντής του Ομίλου Safilo. "Αρχική εστίασή μας θα είναι οι αλυσίδες οπτικών αλλά και ανεξάρτητων οπτικών στα κέντρα των πόλεων. Θα ξεκινήσουμε άμεσα με το λανσάρισμα δύο νέων εμπορικών σημάτων που ποτέ πριν δεν είχαν διανεμηθεί στην Τουρκία, Fendi στην κατηγορία των πολυτελών μόδας Ηigh-Εnd, και Polaroid στο τμήμα μαζικών πωλήσεων καλής ποιότητας με χαμήλό κόστος.

SAFILO ESTABLISHES A SUBSIDIARY IN TURKEY AS THE HUB OF ITS NEW
CENTRAL EASTERN EUROPE DIVISION

Istanbul, 8 October 2015 – Safilo Group,

the fully integrated Italian eyewear creator and worldwide
distributor of quality and trust, opens its wholly owned subsidiary in Turkey, making it the hub of its new
Central Eastern European Division.
Ms. Ciler Yildiz is appointed Commercial Head of Safilo's Central Eastern Europe Division, and member of
Safilo Group's Global Leadership Team. Ms. Yildiz was previously CEO of Clear Channel Turkey, and
counts on a professional career spanning over thirty years in general management, customer business
development, finance, and human resources.
This latest geographic expansion is part of Safilo's 2020 Strategic Plan announced earlier this year. It is a
further step towards balancing geographic focus and building high quality commercial capability with whom
to distribute the company's multi-segment portfolio.
“Turkey represents a unique and fast-growth opportunity for us, where we can offer Safilo's total brand
portfolio and build business with retailers across all channels,” says Henri Blomqvist, Chief Commercial
Officer of Safilo Group. “Our initial focus will be on the optical chains and independent opticians in the key
cities. We will immediately start with the launch of two new brands never before distributed in Turkey,
Fendi in the high-end fashion luxury segment, and Polaroid in the mass-cool segment.”
This latest addition to Safilo’s geographic presence further spearheads its market penetration and share
growth, and follows the opening in 2014 of Safilo’s new Latin America Division and the wholly owned
Dubai subsidiary as the hub of the new Middle East and Africa Division.
Safilo Optik Ticaret Limited Şirketi
Levent 193 Binası, Büyükdere Cad., No: 193, Kat 2, Ofis 215/216 33394 4.
Levent, İstanbul

About Safilo Group
Safilo Group is the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, leader in the premium
sector for sunglasses, optical frames and sports eyewear. Design inspired and brand driven, Safilo translates extraordinary design into
excellent products created thanks to a superior craftsmanship expertise dating back to 1878. Internationally present through 31 owned
subsidiaries and distributors in key markets – in North and Latin America, Europe, Middle East and Africa, and Asia Pacific and
China –, Safilo is committed to quality distribution in over 130 countries around the world. Safilo’s portfolio encompasses
proprietary brands – Carrera, Polaroid, Smith, Safilo and Oxydo – and licensed brands Dior, Dior Homme, Fendi, Gucci, Banana
Republic, Bobbi Brown, BOSS, BOSS Orange, Céline, Fossil, HUGO, J.Lo by Jennifer Lopez, Jack Spade, Jimmy Choo, Juicy
Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue
and Tommy Hilfiger.
Listed on the Italian Stock Exchange (ISIN code IT0004604762, Bloomberg SFL.IM, Reuters SFLG.MI), in 2014 Safilo recorded net
revenues for Euro 1,178 billion.

Contacts:
Safilo Group Press Office
Milan – Ph. +39 02 77807607
Padua – Ph. +39 049 6986021